No problem—here’s the corrected version with Mivida throughout:
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Wedyan Concludes the 2nd Mivida Business Community Conference
Wedyan Agricultural Development and Food Industries Company wrapped up the second Mivida Business Community Conference in the presence of Farmers’ Syndicate President Hussein Abu Saddam, numerous company executives, and a wide array of senior figures from the agricultural and food-processing sectors. They discussed ways to advance agriculture through technology and data, and devised an integrated plan linking farms to markets.
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During its participation in the Second Economic Forum of the Mivida Business Community—under the theme “The Role of Agricultural Processing in Maximizing Crop Value”—Wedyan presented a range of practical insights that translate national plans into actionable solutions. Haytham Al Mallah, Chairman of the Board, and the company’s International Investment Advisor and member of the Federation of Industries, emphasized that agricultural investment is one of the pillars of Egypt’s economy. He stressed the need for scientific planning and coordinated national efforts to ensure sustainable production and make optimal use of natural resources.
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Haytham Al Mallah:
“Wedyan will lead agricultural innovation from Minya to global markets.”
At the forum, Haytham Al Mallah outlined Wedyan’s comprehensive vision to investors and the Farmers’ Syndicate President, noting that the new company project covers both cultivation and processing. He confirmed that 10,000 feddans in Minya will be dedicated to growing medicinal and aromatic plants and strategic crops, alongside establishing factories to serve both domestic and export markets. “Wedyan will drive agricultural leadership from Minya to the world,” he added.
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Wedyan: A National Partner in Developing Egyptian Agriculture
Amir Allama, Managing Director of Wedyan and founder of the “Town Team” retail chain, spoke of Wedyan’s integrative model combining agriculture, processing, and distribution. He noted that successes in retail can be translated into agriculture and food industries by aligning farm production with market needs and leveraging data-driven insights—ensuring supply-demand balance and economic sustainability.
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Mohamed Abdel-Hady, Board Member for IT and SAP Advisor for the Middle East, presented an advanced vision for applying AI and digital transformation in agriculture via platforms that deliver precise crop recommendations and planting schedules—reducing overproduction and preserving economic value.
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Speakers also called for disciplined, data-driven agricultural planning to avoid the recurring glut crisis, and proposed establishing a centralized “Agriculture Control Room” to guide farmers toward in-demand crops.
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Through these initiatives, Wedyan reaffirmed its national commitment to modernizing Egyptian agriculture, achieving self-sufficiency, and supporting the economy with practical solutions, strategic partnerships, and a sustainable development approach.
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Farmers’ Syndicate President Hussein Abu Saddam:
“The price surge in last season’s tomato crop led to a production glut crisis. Wedyan has proposed tools to resolve it.”
In the forum’s discussions, Hussein Abu Saddam highlighted how last year’s high tomato prices prompted many farmers to overplant, leading to an oversupply and forcing sales below cost.
He underscored the agricultural sector’s achievements over the past decade—despite water scarcity and dependence on Nile allocations—and praised large-scale land-reclamation initiatives like the New Delta (2 million feddans), Egypt’s Future project (2 million), and the Egyptian Countryside (1.5 million), alongside water-sustainability projects such as wastewater treatment and desalination to support expansive horizontal reclamation.
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Farmers’ Syndicate Warns Against Unregulated Farming; Wedyan Offers an Integrated Digital Planning Model
Wedyan showcased a practical system that aligns crop management with market data and consumption analysis to empower farmers with informed decision-making, addressing overproduction and marketing challenges.
In response to the tomato-glut crisis, Wedyan representatives explained that intelligent farmer guidance and value-added processing—like drying and food manufacturing—offer sustainable solutions.
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The Mivida forum reflected constructive collaboration between farmer representatives and the private sector. Wedyan unveiled a roadmap encompassing digital transformation, processing, and integrated marketing.
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Adel Ragaih, Chairman of Egyptian Arab Thimar for Securities Trading and Wedyan Board Member:
He raised the issue of agricultural-development and processing companies’ under-representation in the stock market relative to their economic role. He called for encouraging these companies to list and boost financial investments in line with their growing contribution to Egypt’s economy.
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Note: The Mivida Business Community Forum is one of the leading platforms where business leaders present their visions and proposals to the government to maximize added value in Egypt’s economy.